The Denver Broncos have made an unprecedented gesture in support of high-school football throughout Colorado.
The Broncos, working with helmet manufacturer Riddell, have arranged for 15,516 Riddell Axiom helmets to be available to all 277 high-school football programs throughout the state.
They’re calling it: “All In. All Covered.”
The idea arose from a Denver Broncos Foundation Board Meeting in August 2024. The goal was and is “to reduce barriers of participation in football while improving health and safety.”
It’s a four-year program, with the Axiom selected due to its overall safety and performance features. Per the Broncos’ press release, “The Axiom features Riddell’s TRU-FIT SYSTEM, which uses 3D imaging of each athlete’s head for a personalized fit and protection system to improve impact response. It also comes standard with InSite Smart Helmet Technology for impact sensing and reporting.”
The effort will cost nearly $12 million, with the money coming from the Denver Broncos Foundation.
It’s an impressive gesture, which perhaps will be copied in the other states that professional football teams call home.
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