The Big Ten has set a new revenue record.
The conference announced Friday that it generated nearly $1.47 billion in the 2024-25 fiscal year and distributed $1.37 billion to its 18 members, representing the largest distribution in conference history (via Scott Dochterman of The Athletic).
It also marked an increase of $490 million compared to the 2023-24 fiscal year and $340 million more than the SEC earned in 2024-25.
While 16 Big Ten schools are fully vested members and received full shares from the latest distribution, the amounts varied by participation in the College Football Playoff.
Ohio State earned $91.55 million after winning the 2024-25 CFP while Penn State received $88.9 million by advancing to the CFP semifinals, via Dochterman.
Indiana also made an appearance in the first round of the 2024-25 playoff and secured $81 million as a result.
The 13 other fully vested members collected between $76 million and $79 million.
Oregon also appeared in the 2024-25 CFP and advanced to the quarterfinals, but the Ducks only receive partial shares from the Big Ten until 2030. Washington also earns partial shares prior to 2030.
Oregon took home $48 million and Washington came away with $46 million in the conference’s distribution, as the Ducks’ playoff participation factored into the $2 million difference. The Huskies failed to reach the CFP.
Big Ten schools have continued to thrive during the 2025-26 season, as Indiana won the CFP while Michigan and UCLA emerged victorious in the men’s and women’s NCAA tournaments respectively.
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