After agreeing to return to the Kansas City Chiefs for the 2026 season, star tight end Travis Kelce is taking on a new endeavor in the fashion world.
Per Lisa Lockwood of Women’s Wear Daily, Kelce signed an endorsement deal with Tommy Hilfiger Corp to become a global brand ambassador and creative collaborator for the iconic clothing brand.
“I’ve long admired Tommy Hilfiger as an iconic American brand,” Kelce said. “Ever since high school, when I used to ask my mom to buy Sailing Gear jackets, I’ve been drawn towards the brand’s confident style, and over the years have respected its ability to be classic and consistent while still evolving. Getting to work with Tommy and put my own twist on timeless pieces, in a way that feels original for today, is a dream come true.”
Kelce will be the face of Tommy Hilfiger’s new ad campaign that will debut this fall.
“The campaign, which will break in late August/September, will be shot over two-and-a half days at the end of April at an undisclosed iconic New York location. It will also feature an ensemble cast of men and women,” Lockwood reported. “The story will continue into the spring 2027 campaign, along with a design collaboration that reimagines elevated Tommy icons.”
The 36-year-old has long been known for his fashion sense, as he routinely turns heads with his pre-game attire before leading the Chiefs on the field.
“Travis Kelce is one of the magnetic figures in sport and culture today,” Hilfiger said. “He is at the forefront of a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with. I’m excited to see how he brings his fearless, fun-loving and bold take on Prep Made Current to fans around the world.”
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